Author Archives: jessielee23
The BEST mobile app EVER.
So I live in an urban area where parking meters run abundant. In the age of credit cards, recently most of the parking meters in my area have been upgraded … Continue reading
@comcastcares (#changingbrandimagewithsocialmedia)
Let’s face it: Comcast has a major customer service problem. I average about, an hour or so on hold with them each and every month (usually having to do with … Continue reading
I heart Red Bull.
Yes, I love the beverage. Okay, I don’t actually LOVE it as much as I NEED it. It tastes like crunched up smarties (sweet and slightly bitter). But I do … Continue reading
Being unofficial in an official sort of way.
For every successful company, there seems to be an unofficial blog that follows it. Usually led by brand ambassadors, these blogs keep those interested updated on news, trends, products, etc. … Continue reading
So yeah, I Tweet Now.
I caved. I joined Twitter after holding back for quite some time. To be honest, keeping up with Facebook was enough for me. I just couldn’t imagine having another ‘newsfeed’ … Continue reading
You never get a second chance to make a first impression. Duh.
What makes a website successful? Content? Graphics? Layout? For me, the first impression is everything; in other words, the Home Page has to ROCK. Derek Powazek, author of “Home Page … Continue reading
Modern PR: The Good, The Bad, and The Chocolate.
Every brand has a story. Since I’m having a massive chocolate craving right now (and there is somehow not one single piece of chocolate in my apartment), I can’t help … Continue reading
Mercadeo para los Hispanos
Marketing directed towards Hispanics has been around for quite some time, and for good reason: HispanTelligence estimated Hispanic buying power at $1 Trillion in 2010. The fastest growing demographic, the … Continue reading
